social media

A mobile app for the Care Mobile

Posted by on July 5, 2012 at 11:06 am

RMHC Latvia is bringing healthcare to children in Latvia that normally have no or difficult access to specialist doctors. They drive their Care Mobile, a truck with two treatment rooms and state-of-the-art equipment, to places like Liepaja, Saldus, Tukums and Daugavpils, where specialists from the state children’s hospital see the local children. And they’ve been [...]

Is your event worth sharing?

Posted by on May 24, 2012 at 10:07 am
Runners in the marathon and half-marathon distance of Riga Marathon 2012

Events these days are typical moments to go all out on social media, or rather social technology. Whether it is a film festival or a marathon, using social technologies can create an enormous buzz around your event. This, of course, might contribute to making it successful this time, but the impact might be even better [...]

Elements for successful implementation of social media

Posted by on February 8, 2012 at 3:58 pm

In a recent seminar at SSE Riga, we discussed the elements of successful implementation of social media/digital in companies. This is the presentation I used.

How successful can a great social campaign be?

Posted by on February 2, 2012 at 1:20 pm

One of my favorite marketing videos on YouTube is the one in which an airline shows how they surprise their passengers on a Christmas Eve flight. When the passengers are waiting for their luggage, presents appear on the belt. One for each. The official version of the video is viewed more than 100.000 times and [...]

The Long Arm of Good Content

Posted by on November 14, 2011 at 10:02 am

Social Media marketing is not only about being present on the different social networks like Facebook, Draugiem and Twitter, but also about having a conversation with your (potential) customers, answering their questions and sometimes providing them with interesting content. And despite that to many people it may seem like a superficial and fleeting form of [...]

YouTube moves in to top 3 most visited sites in Baltic states

Posted by on November 7, 2011 at 10:02 am

As the number of Facebook users in the Baltic states keeps growing, YouTube enters the top 3 in all three countries and pushes out social networking in two.

How not to communicate on social media: the angry reply

Posted by on October 23, 2011 at 10:40 am

This case study describes a real-life event that serves as an excellent example of how not to communicate through social media. Names have been changed. Bob works for a digital marketing company called Agency1. When a public competition is announced, calling for proposals for a project that seems to fit well in the scope of [...]