Facebook Usage Statistics Baltic States September 2010

In August we compiled the Facebook usage statistics for the Baltic States for the first time. Now, we present data for September. Usage of Facebook in the Baltics is slightly up from August. This is largely due to an increase of usage in Estonia and Latvia. Lithuania saw a slight decline. The decline, something that is apparent in all three states, seems to come from the users under the age of 34. The change is too small to conclude that the facebook population is ageing, but it is interesting to see how October pans out. It could be due to the data collection process, which is relatively complex and untransparent. Facebook does not share usage data, it has to be derived from the advertising programme.

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