Tag Archive

How not to communicate on social media: the angry reply

Published on October 23, 2011 By Arjan Tupan

This case study describes a real-life event that serves as an excellent example of how not to communicate through social media. Names have been changed. Bob works for a digital marketing company called Agency1. When a public competition is announced, calling for proposals for a project that seems to fit well in the scope of [...]

Social Media Metrics That Matter

Published on April 28, 2010 By Arjan Tupan

Inspired by a blog post of a friend, and a tip months ago from another, I decided recently to start using another url shortener in my tweetfeed. Some url-shorteners, or actually: most, provide nice statistics about number of clicks, reach etcetera. What I found out, surprised me a bit: using a different shortener, gave me [...]