Tag Archive

How not to do permission marketing, or: this we call spam

Published on December 15, 2011 By Arjan Tupan

Somehow, despite all the great examples of social media marketing out there, there are still many companies that have heard of it, and then go about it absolutely the wrong way. In this How-not-to case study a nice example of misunderstood permission marketing. You know all these website that ask you to register and where [...]

How not to communicate on social media: the angry reply

Published on October 23, 2011 By Arjan Tupan

This case study describes a real-life event that serves as an excellent example of how not to communicate through social media. Names have been changed. Bob works for a digital marketing company called Agency1. When a public competition is announced, calling for proposals for a project that seems to fit well in the scope of [...]