Tag Archive

How successful can a great social campaign be?

Published on February 2, 2012 By Arjan Tupan

One of my favorite marketing videos on YouTube is the one in which an airline shows how they surprise their passengers on a Christmas Eve flight. When the passengers are waiting for their luggage, presents appear on the belt. One for each. The official version of the video is viewed more than 100.000 times and [...]

The Long Arm of Good Content

Published on November 14, 2011 By Arjan Tupan

Social Media marketing is not only about being present on the different social networks like Facebook, Draugiem and Twitter, but also about having a conversation with your (potential) customers, answering their questions and sometimes providing them with interesting content. And despite that to many people it may seem like a superficial and fleeting form of [...]