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How not to do permission marketing, or: this we call spam

Published on December 15, 2011 By Arjan Tupan

Somehow, despite all the great examples of social media marketing out there, there are still many companies that have heard of it, and then go about it absolutely the wrong way. In this How-not-to case study a nice example of misunderstood permission marketing. You know all these website that ask you to register and where [...]