Tag Archive

How not to communicate on social media: the angry reply

Published on October 23, 2011 By Arjan Tupan

This case study describes a real-life event that serves as an excellent example of how not to communicate through social media. Names have been changed. Bob works for a digital marketing company called Agency1. When a public competition is announced, calling for proposals for a project that seems to fit well in the scope of [...]

5 Latvian Organizations that excel in social media

Published on January 20, 2011 By Arjan Tupan

Studying good examples are a great way to learn. And when it comes to social media use, there are several great examples to be found in Latvia. From all these examples, here’s a selection of 5 that excel in using social media, presented in random order. Live Riga – using innovative ways to promote the [...]

Social media curation with Keepstream: skip or join?

Published on November 26, 2010 By Arjan Tupan

This post was originally intended to be about the relatively new phenomenon of social media curation and a comparison between two of the more prolific players in the field Keepstream and Curated.by. And even though some of the functionality of the latter is really nice, they’ve disqualified themselves from being in this post by changing [...]

Social Media Metrics That Matter

Published on April 28, 2010 By Arjan Tupan

Inspired by a blog post of a friend, and a tip months ago from another, I decided recently to start using another url shortener in my tweetfeed. Some url-shorteners, or actually: most, provide nice statistics about number of clicks, reach etcetera. What I found out, surprised me a bit: using a different shortener, gave me [...]

How To In Under 2

Published on March 10, 2010 By Arjan Tupan

Using social networking tools, even for a business purpose, is less complicated than you might think. There are of course a lot of agencies that would like you to pay them to aminister your facebook pages and twitter accounts, but you can do most of it yourself. This brings two benefits: by using the tools [...]