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Football World Cup As Changemaker

Published on June 10, 2010 By Arjan Tupan

Today, the biggest sport event in the world kicks off for the first time in Africa. However it will play out, whichever country will win in the end, it will be a hugely significant event. The money spent on infrastructure, stadiums, travel for competing teams and their staff, match tickets, broadcasting rights, advertising, sponsorships etcetera [...]